UTIL MKTG is passionate about moving your innovative product or service forward.
We are a seasoned business savvy marketers that have honed our skills in the premium electric vehicle, consumer electronics and active lifestyle industries.
What makes us unique is our approach to solving business problems. We have a depth of experience as retail buyers, merchandisers, and brand developers. We bring together a passion for the creative AND analytical side of brand building.
We understand the challenges you face when bringing new and existing products to market and we have solutions.
With our clients, we focus on capturing the essence of the brand and telling their story – and we’ve proven that we get results.
We’re not afraid to paint bold strokes but also know when to finesse the details.
If you think we can help position your company for success in a connected marketplace we want to hear from you.
We are your strategic partner for marketing services, including:
CONTENT DEVELOPMENT & CREATION
PPC / AMAZON STRATEGY
DIGITAL & SOCIAL MEDIA ACTIVATION
CROWDFUNDING (INDIEGOGO) CAMPAIGNS
TRADE SHOWS & EVENTS
PUBLIC RELATIONS MANAGEMENT
AMEGO ELECTRIC VEHICLES (TORONTO CANADA) www.amegoev.com - Developing strategies to increase engagement and e-commerce conversion. Refining brand presence online. Establishing new sales channels in the Canada market and beyond.
ZENLEAF HEMP (SAN DIEGO, CA) www.zenleafhemp.com - Zenleaf is a cultivator of high quality industrial hemp plant starts. UTIL built out and implemented a number of highly successful Adwords campaigns targeting farmers throughout the United States.
JUICED BIKES (CHULA VISTA, CA) www.juicedbikes.com - Director of Marketing - Leader of marketing efforts through significant growth. Work included brand and website development, content creation, social media platform development and strategy, brand voice and messaging - and more.
In addition we developed strategy for and managed all aspects of a highly successful Indiegogo campaign that launched the extremely popular ‘Scrambler’ electric motorbike into the US market.
STROMER USA (SAN DIEGO, CA) www.stromerbike.com - US Marketing Manager - Leader of the US marketing effort for an innovative premium product in a developing market space. Played a lead role in launching the most highly-awarded electric bicycles in the US market - ST2 and ST2S.
SCOTT ANDERSON is a forward thinking marketer transforming creative business ideas into growth opportunities.
Building his career between the consumer electronics and bicycle industries, his passions for new technology and cycling ultimately converged in the US Marketing Manager for premium electric bicycle brand Stromer. His work with Stromer lead to winning the Interbike ‘Electric Bike of the Year’ two years in a row (2015/2016), the ‘Gold’ Edison Innovation award (2016), and numerous other highlights along the way.
In 2018 he built the strategy and lead Juiced Bikes through a highly successful Indiegogo campaign, pushing Scrambler well beyond competitive product launches of its kind and solidifying Juiced Bikes as a household brand name.
He has a track record for achieving quantifiable goals, cultivating relationships with key business and media partners, and creating a lasting passion for consumer brands.
He has an MBA from the University of Minnesota.
CREATIVE - ANALYTICAL - BUSINESS SAVVY
Make a Connection
Make a Connection
Contact us now to take advantage of our free one-hour marketing analysis session.
Let us assess how your current marketing mix is working and provide recommendations on how you can maximize returns on your budget.
Find out how the team at UTIL MKTG can make lasting improvements to your marketing strategy and make connections for you.
UTIL MKTG INC.
San Diego, CA